Graeme Swinton

I am a designer who specialises in user-experience (UX) and user-interface (UI).



Case Studies
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Work

2024 - 2025


Torchbox - UI Design for an interactive AI experience:
Designed the UI for a generative AI-powered chat experience, developed into a secure platform that will help the public learn about near-Earth object (NEO) tracking.

Amos Trust - UX Research and UI Design for a new website:
Led UX research and website UI design for Amos Trust, a human rights organisation, creating a user-centered digital platform that improves accessibility and supports engagement with global justice campaigns.

Character 7 - UX Research, UI Design and site build:
Designed and built the website for TV production company Character 7 (Night Manager, The Undoing, Culprits), delivering a modern, responsive platform that showcases their work and strengthens their brand presence.

Archive

SIERA+ UX/UI and Design System for an ESG Software Platform:
Part of the core team at Panda Associates, responsible for developing Evora Global’s ESG software called ‘SIERA+’. My responsibilities spanned the entire design process, from translating user research into interactive prototypes, to defining the UI and building a reusable design system.

Rental Cars - UX Research and UI Design for a Web-App:
User research and usability testing to improve the Rental Cars web app, with a focus on simplifying the insurance purchase journey and improving user flow. Work carried out for CXPartners.

Watershed - UX Research, UI Design and Design System:
UX research to understand engagement with the previous website leading to a whole new UI design and robust, scalable UI Design System for Watershed, the Southwest's premier film, culture, and digital media centre.

Empire Fighting Chance - UX Research and UI Design for a Web-App:
Developed a purpose-built web-app for enabling coaches to efficiently track and monitor the progress of participants on their youth program.

Empire Fighting Chance - UX Research and UI Design for Website:
UX research and development of a comprehensive UI design system for Empire Fighting Chance, focusing on optimising the donation journey and to increase the donor conversion rate.

Real World Records - UI Design and Website Development:
Design of a digital showcase for Real World Records, Peter Gabriel's iconic record label, delivering a site that captures the label's rich musical heritage.

Pirean/O2 - UI Design for a Saas App:
UI design of data-driven dashboards for Pirean's Access One Authenticator SaaS platform, enhancing user interaction and simplicity. Subsequently contracted by Pirean as a UI/UX consultant to redesign the one-time password (OTP) authentication flow within Access One for O2.

Hello Blue - UX Research, UI Design and site build:
UX research to understand user engagement leading to a whole new UI design and build of a website for Hello Blue, the Southwest's leading print and graphics studio.

Action Hero - UX Research, UI Design and site build:
UX research and UI design and build, creating a very bold, functional website for Action Hero that centers around a rich and easily navigable archive of their work.

Panda Associates - Website UI Design:
UI design for Panda Associates website with a focus on clarity and simplicity. Effectively highlighting their extensive portfolio and guiding users through a clear, cohesive digital journey.

BalletBoyz - UX and UI for an Online Teaching Platform:
Design of the UX and UI for BalletBoyz's teaching platform, incorporating user creation, easy payment and a compelling digital learning environment.

YHA Groups - UI Design:
Concepts and design of the UI for YHA Groups, enabling a more intuitive experience that improves engagement, selection and booking. Work carried out for Microserve.

Museums & Galleries Edinburgh – UX Research and UI Design
UX design for digital agency Tincan, creating a feature-rich platform for Museums & Galleries Edinburgh. Showcasing their vibrant programme across 13 venues and 200+ monuments, the site celebrates Edinburgh’s rich history, art and culture.


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